Minimum investment per wave: $160 / ¥1,000.Company targeted profile: looking for flexible advertising times.WeChat Moment Advertising CostĪs of 2018, the WeChat Moments Ads use the CPM (= cost per thousand impressions) pricing model through two schemes: Here are more details on WeChat Advertising Cost for each channel. How much does it cost to advertise on WeChat? KOL banner version Ads – this format will be detailed separately.Interstitial/Incentive ads covering the entire screen and are shown to users during transitions within the Mini Program (for example when opening it, or after losing or completing a level in a mini-game).Pre-roll of a video within WeChat article.Standard banner version Ads in WeChat article – they are displayed in 3 locations:.The layout varies from one channel to another: Ad’s description: text of up to 40 charactersĭifferent Ad banner versions can be found in 3 promotion channels. Brand’s WeChat Official Account name along with a profile picture.Sponsored Ads on WeChat Moments are composed of: Media (card image/video) + Ad’s description.Media (image/video) + Ad’s description + Link(s).WeChat Moments Ad: A Right Investment For Your Brand? | January 2017 Īdvertisement display formats Ad displays on WeChat Moments.Advertising on WeChat: a Step by Step Guide | April 2017.WeChat Moment Ad: Which Format Fits Best for Your Business? | November 2017.The Ultimate Guide to Marketing on the Leading Digital Platforms in China | February 2019.WeChat Advertising Budget: How much to allocate in 2019? | March 2019.WeChat upgrades advertising in order to fight Tik Tok | September 2019.Learn more about advertising within WeChat Mini App here: + Advertising on WeChat Mini Program: cost, ad formats, targeting, rules & regulationsīesides WeChat Ads, another way to promote a brand or a service is through WeChat influencer which involves mutual collaboration with influencers/bloggers to push conversion Further readings Mini Program advertising = Appear within Mini Program Interface
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